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Oreos are a knock off product – the messenger matters

Oreos are a knock off product – the messenger matters

by Leland | Mar 22, 2018 | Thoughts About Leadership

Listening to Trevor Chapman recently he said that a crappy product could outsell a higher quality product if the messaging was right. This hit me big time and has been something I’ve actually always been “aware” of. How I relay messages is extremely...

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