Leland Dieno
Thoughts on Leadership and MarketingI’ve been in the digital marketing and web development game for 15 years, I’ve been a part of some awesome companies and created some cool stuff myself. I’m a proud father and on a personal physical and mental health improvement journey… These are my thoughts on business, leadership and everything in between.
The fundamentals of a successful web development model
Whether you work for a large organization that regularly executes web development or like me, manage the web development process for a marketing agency, I've learned that there are some fundamental aspects to creating a successful model. Some clients will say that...
Over 3 million wordpress users reject Gutenberg’s new editor
Whether you are a WordPress user, developer or someone like me who seems to come up with an idea and build a new website every week, you are familiar with the Great Wordpress Update of 2018. Wordpress introduced Gutenberg, with a long list of new functionality and...
Using your website data for funding and partnerships
One of the biggest realizations of the value of a business' data I had was working on a project for a large retail organization figuring out how to best leverage their customer data to provide more value for both their vendors and their customers. Digital Advertising...
Hard Leads vs Soft Leads
When it comes to conversion reporting, customer acquisition, and even recruitment funnels, it all comes down to lead generation. Utilizing Digital Strategy there are a lot of ways to generate leads. You can run advertisements on Google Search or Display, Programmatic...
Grade School Homework Is An Old-School Concept
I was recently going about my typical day, posting on Facebook here and there as I went on our regular weekend adventures and an interesting conversation came up about grade school homework. Before I get into this "rant" I should pre-face it with a note that I am NOT...
10 Tips for College and University Marketing Students
I developed a passion for higher education early on in my career. I, unfortunately, wasn't able to attend College or University right after high school due to financial reasons but I was able to start embarking on my journey in higher ed through continuing studies...
What Marketers Can Learn from the FYRE Festival Disaster
If you aren't familiar with the recent documentary on Netflix about the FYRE festival, I'll give you a quick summary. American entrepreneur Billy McFarland partnered with Ja Rule and a bunch of other venture capitalists to create a music festival in the Bahamas on an...
To become a leader you need to show you have leadership qualities
Can I just say again, I love being able to talk into my phone and "write" content for my site! One thing I've learned throughout my career is that a lot of people both in the corporate world and just in life, in general, want to become leaders. Leadership is something...
How Working For a Jim Pattison Company Impacted My Career
As Global News recently reported, Jim Pattison is 90 years old and still working extremely hard and doesn't plan on stopping anytime soon. I was extremely fortunate to apply for a position at a grocery company's head office right after high school. A large...
Why Clients Fire Their Digital Marketing Agencies
I've been working in the corporate world, as a client of many digital marketing agencies for some time. I've networked, participated in panels and ran digital marketing workshops for quite a few departments, students and organizations. I've spoken with VP's of Comms,...
Is Everyone Replaceable?
So many times in a corporate or business environment we hear the phrase "everyone is replaceable" or "don't act like everyone isn't replaceable". The truth is, that this term is often used to talk about a business' bottom line. And you know what?...
Millennial Entitlement Aside, This is What We Should Be Teaching Those Entering The Workforce
The debate of how entitled Millennials are compared to that of their parents and previous generations is becoming tiring. Are there fundamental differences in how Millenials enter the workforce compared to let's say Gen X or Boomers? Of course there are. Millennials...
Why I invested in Paragon One
First off, I need to clearly point out that I am not an "Angel Investor". I don't have a ton of expendable capital as a single father and I don't particularly enjoy risking my money unless it's on a venture or project that I am directly involved in (ie, building)....
I bet you didn’t know that LL Cool J Gave Fubu Their Big Break in 1999
A very controversial marketing tactic used in 1999 is quite known to anyone who follows or has been listening to hip hop for some time. But rarely do we ever examine the actual tactic that was used in 1999 to see just how big FUBU got because of LL Cool J. If you...
Leading a Team Means Acknowledging That Your Team May Be Better Than You
In any type of leadership position you absolutely, without a doubt, must understand that you need to build a team of superstars to accomplish and crush goals. That means that you are going to need to hire, manage, and lead a team of people who have better skills than...
What I’m Listening To Right Now While I Work…
Companies I’m Involved In…
