by Leland | Mar 28, 2019 | Geek Stuff, Marketing, Thoughts About Leadership
Tim Hortons finally launched a loyalty program in the form of “Tims Rewards”! As most who know me know, I am addicted to tea. I love black tea of any kind and have more than I know what to do with at home. But I love Tim Hortons Steeped Tea. It is by far...
by Leland | Mar 24, 2019 | Geek Stuff, Thoughts About Leadership, Web Development
Whether you work for a large organization that regularly executes web development or like me, manage the web development process for a marketing agency, I’ve learned that there are some fundamental aspects to creating a successful model. Some clients will say...
by Leland | Mar 14, 2019 | Thoughts About Leadership
Whether you are a WordPress user, developer or someone like me who seems to come up with an idea and build a new website every week, you are familiar with the Great WordPress Update of 2018. WordPress introduced Gutenberg, with a long list of new functionality and...
by Leland | Mar 4, 2019 | Thoughts About Leadership
One of the biggest realizations of the value of a business’ data I had was working on a project for a large retail organization figuring out how to best leverage their customer data to provide more value for both their vendors and their customers. Digital...
by Leland | Mar 4, 2019 | Thoughts About Leadership
When it comes to conversion reporting, customer acquisition, and even recruitment funnels, it all comes down to lead generation. Utilizing Digital Strategy there are a lot of ways to generate leads. You can run advertisements on Google Search or Display, Programmatic...
by Leland | Feb 19, 2019 | Thoughts About Leadership
I was recently going about my typical day, posting on Facebook here and there as I went on our regular weekend adventures and an interesting conversation came up about grade school homework. Before I get into this “rant” I should pre-face it with a note...
