One Common Mistake I see Digital Advertisers Doing Regularly

by Leland | Sep 6, 2019 | Business, Geek Stuff, Marketing, Small Business, Thoughts About Leadership, Web Development

If you are running digital ads for a large platform Stop doing this!!! To the post! Simple audience segmenting can have a ton of impact.If you are running online advertising and the objective is a digital “conversion” that can be recorded by a user signing...

Web Developers and their obsession with complexity

by Leland | Aug 31, 2019 | Business, Geek Stuff, Marketing, Thoughts About Leadership, Web Development

Web Developers and Consulants STOP OVER COMPLICATING EVERYTHING To the post! Web Developers and their obsession with complexity When people ask me what I do I usually summarize my skill set as a “digital strategist” and then go on to say that I do web...

5 Free Tools That Every Marketing Consultant Should Be Using

by Leland | Aug 9, 2019 | Business, Geek Stuff, Marketing, Small Business, Thoughts About Leadership, Web Development

5 Free Tools for Marketing Consultants Tools you should have in your toolbox To the post! Here are 5 free tools that every marketing consultant should be using.   I have always had a “side hustle”, its been something that’s been important to me...

Two Things I Had Wrong About Sales Almost All Of My Career

by Leland | Jul 20, 2019 | Business, Geek Stuff, Marketing, Thoughts About Leadership

Two Thing's I Had Wrong About Sales Thoughts on Leadership and Marketing To the post! 1. You can’t sell to your friends. 2. A product or service will sell itself.   I’ve spent a majority of my career working full time for both large organizations and...

It’s Great To Boost Posts On Facebook, But Here’s What You Are Probably Forgetting To Do

by Leland | May 12, 2019 | Business, Geek Stuff, Marketing, Thoughts About Leadership

Leland Dieno Boosting Posts on Facebook is Great, but its pointless if you aren't following through... To the post! Boosting Posts on Facebook might get you some awareness, but it’s pointless if you aren’t ensuring a few critical things are done. If you...

Bellingham Small Business

by Leland | Apr 15, 2019 | Business, Geek Stuff, Marketing, Small Business, Thoughts About Leadership

Bellingham Small Business Leland Dieno - Thoughts on Leadership and Marketing To the post! Small Businesses in Bellingham are seriously an inspirational sight. We know that over 99% of businesses in the USA are small businesses, and that 47.5% percent of all working...