by Leland | Mar 4, 2019 | Thoughts About Leadership
One of the biggest realizations of the value of a business’ data I had was working on a project for a large retail organization figuring out how to best leverage their customer data to provide more value for both their vendors and their customers. Digital...
by Leland | Mar 4, 2019 | Thoughts About Leadership
When it comes to conversion reporting, customer acquisition, and even recruitment funnels, it all comes down to lead generation. Utilizing Digital Strategy there are a lot of ways to generate leads. You can run advertisements on Google Search or Display, Programmatic...
by Leland | Feb 19, 2019 | Thoughts About Leadership
I was recently going about my typical day, posting on Facebook here and there as I went on our regular weekend adventures and an interesting conversation came up about grade school homework. Before I get into this “rant” I should pre-face it with a note...
by Leland | Feb 14, 2019 | Thoughts About Leadership
I developed a passion for higher education early on in my career. I, unfortunately, wasn’t able to attend College or University right after high school due to financial reasons but I was able to start embarking on my journey in higher ed through continuing...
by Leland | Feb 1, 2019 | Thoughts About Leadership
If you aren’t familiar with the recent documentary on Netflix about the FYRE festival, I’ll give you a quick summary. American entrepreneur Billy McFarland partnered with Ja Rule and a bunch of other venture capitalists to create a music festival in the...
by Leland | Nov 24, 2018 | Thoughts About Leadership
Can I just say again, I love being able to talk into my phone and “write” content for my site! One thing I’ve learned throughout my career is that a lot of people both in the corporate world and just in life, in general, want to become leaders....
