by Leland | Apr 16, 2020 | Business, Geek Stuff, Marketing, Thoughts About Leadership
Leland Dieno Thoughts on Leadership and Marketing To the post! 10 critical things they aren’t teaching at university that digital marketers entering the field need to know. I have had the opportunity to work at a local university managing the Digital Marketing...
by Leland | Apr 9, 2020 | Business, Geek Stuff, Marketing, Small Business, Thoughts About Leadership
Dear Trudeau & Federal + Provincial Governments of Canada Here's who really needs some support right now midst COVID-19 To the post! Dear Trudeau, Federal Government of Canada + Provincial Governments; Here’s who really needs some support midst COVID-19. ...
by Leland | Mar 21, 2020 | Business, Geek Stuff, Marketing, Small Business, Thoughts About Leadership
Leland Dieno Is the COVID-19 (Corona Virus) Lowering Google's Cost Per Click (CPC)? To the post! Are we seeing a lower cost per click (CPC) in Google Adwords due to the Corona Virus (COVID-19)? I’ve noticed a lot of marketers recently posting across...
by Leland | Feb 14, 2020 | Business, Geek Stuff, Marketing, Thoughts About Leadership, Web Development
Leland Dieno Marketing Agencies Have Been Getting Away With Too Much For Too Long To the post! Over Promising And Under Delivering Has Become Has Become An Accepted Practice by Digital Marketing Agencies I remember when I started working on websites in 1998. I...
by Leland | Sep 6, 2019 | Business, Geek Stuff, Marketing, Small Business, Thoughts About Leadership, Web Development
If you are running digital ads for a large platform Stop doing this!!! To the post! Simple audience segmenting can have a ton of impact.If you are running online advertising and the objective is a digital “conversion” that can be recorded by a user signing...
by Leland | Aug 31, 2019 | Business, Geek Stuff, Marketing, Thoughts About Leadership, Web Development
Web Developers and Consulants STOP OVER COMPLICATING EVERYTHING To the post! Web Developers and their obsession with complexity When people ask me what I do I usually summarize my skill set as a “digital strategist” and then go on to say that I do web...
