Dear Government of Canada – Here’s Who Needs Support Midst COVID-19

by Leland | Apr 9, 2020 | Business, Geek Stuff, Marketing, Small Business, Thoughts About Leadership

Dear Trudeau & Federal + Provincial Governments of Canada Here's who really needs some support right now midst COVID-19 To the post! Dear Trudeau, Federal Government of Canada + Provincial Governments; Here’s who really needs some support midst COVID-19.  ...

Is the COVID-19 (Corona Virus) Lowering Google’s Cost Per Click (CPC)?

by Leland | Mar 21, 2020 | Business, Geek Stuff, Marketing, Small Business, Thoughts About Leadership

Leland Dieno Is the COVID-19 (Corona Virus) Lowering Google's Cost Per Click (CPC)? To the post! Are we seeing a lower cost per click (CPC) in Google Adwords due to the Corona Virus (COVID-19)?   I’ve noticed a lot of marketers recently posting across...

Marketing Agencies Have Been Getting Away With Too Much For Too Long

by Leland | Feb 14, 2020 | Business, Geek Stuff, Marketing, Thoughts About Leadership, Web Development

Leland Dieno Marketing Agencies Have Been Getting Away With Too Much For Too Long To the post! Over Promising And Under Delivering Has Become Has Become An Accepted Practice by Digital Marketing Agencies   I remember when I started working on websites in 1998. I...

Living in Villages in India and Nepal

by Leland | Nov 25, 2019 | Business, Geek Stuff, Small Business, Thoughts About Leadership

Leland Dieno Thoughts on Leadership and Marketing To the post! Living in villages in India and Nepal   I recently had the opportunity to travel to Jamaica, Hong Kong, Nepal and India for a bit of vacation, business and charity work! As I’ve mentioned on my...

One Common Mistake I see Digital Advertisers Doing Regularly

by Leland | Sep 6, 2019 | Business, Geek Stuff, Marketing, Small Business, Thoughts About Leadership, Web Development

If you are running digital ads for a large platform Stop doing this!!! To the post! Simple audience segmenting can have a ton of impact.If you are running online advertising and the objective is a digital “conversion” that can be recorded by a user signing...

Web Developers and their obsession with complexity

by Leland | Aug 31, 2019 | Business, Geek Stuff, Marketing, Thoughts About Leadership, Web Development

Web Developers and Consulants STOP OVER COMPLICATING EVERYTHING To the post! Web Developers and their obsession with complexity When people ask me what I do I usually summarize my skill set as a “digital strategist” and then go on to say that I do web...