01[charity]
Dieno Educare Foundation
A registered Canadian charity creating meaningful experiences for children in care.
→ open project_
~/lelanddieno.comuptime: 20+ yrsstatus: buildingconnected
> whoami_
Father.Builder.Marketer.Side Hustler.
Marketing leader. Entrepreneur. Father. Builder.
I've spent more than two decades building things — websites, businesses, marketing teams, side projects, campaigns, communities, ideas, and sometimes complete chaos.
By day I lead marketing and digital strategy. Outside of work I'm building companies, launching ideas, chasing side hustles, recording podcasts, helping businesses grow, and trying to become a better father than I was yesterday.
This isn't a polished personal brand website.
It's a snapshot of the things I'm building and the things that matter to me.
// 02
Current Projects
02[agency]
Dieno Digital
Helping businesses grow through web, digital strategy, and marketing.
→ open project_
03[brand]
Tulameen Tea Company
Building a brand around tradition, nostalgia and great tea.
→ open project_
04[podcast]
The Side Hustle Agency
Conversations about entrepreneurship, freelancing and building things.
→ open project_
05[network]
The Dev Connection
Connecting people with trusted developers and builders.
→ open project_
06[career]
HireStack
A Canadian career repo for marketing, comms and technical people in Canada.
→ open project_
// 03
What I Actually Spend My Time Doing
Leading marketing teams
Building websites
Side hustling
Podcasting
Fatherhood
Digital strategy
Drones
Hip-hop
Coffee and tea
Late-night ideas
Helping people build things
// 04
A Few Things I've Learned
#1
"You don't need permission to build something."
#2
"Consistency beats motivation."
#3
"Most ideas die because people stop too early."
#4
"Being a good father matters more than business wins."
// 05
Want to build something together?
If you're working on something interesting, need help growing an idea, or just want to connect, reach out.