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Leland Dieno

Thoughts on Leadership and Marketing

I’ve been in the digital marketing and web development game for 15 years, I’ve been a part of some awesome companies and created some cool stuff myself. I’m a proud father and on a personal physical and mental health improvement journey… These are my thoughts on business, leadership and everything in between.

To the Blog!What I'm Listenin' To

Hard Leads vs Soft Leads

When it comes to conversion reporting, customer acquisition, and even recruitment funnels, it all comes down to lead generation. Utilizing Digital Strategy there are a lot of ways to generate leads. You can run advertisements on Google Search or Display, Programmatic...

Grade School Homework Is An Old-School Concept

I was recently going about my typical day, posting on Facebook here and there as I went on our regular weekend adventures and an interesting conversation came up about grade school homework. Before I get into this "rant" I should pre-face it with a note that I am NOT...

Is Everyone Replaceable?

    So many times in a corporate or business environment we hear the phrase "everyone is replaceable" or "don't act like everyone isn't replaceable".   The truth is, that this term is often used to talk about a business' bottom line. And you know what?...

Why I invested in Paragon One

First off, I need to clearly point out that I am not an "Angel Investor". I don't have a ton of expendable capital as a single father and I don't particularly enjoy risking my money unless it's on a venture or project that I am directly involved in (ie, building)....

What I’m Listening To Right Now While I Work…