Father.Builder.Marketer.Side Hustler.
Marketing leader. Entrepreneur. Father. Builder.
I've spent more than 25 years building things: websites, businesses, marketing teams, side projects, campaigns, communities, ideas, and sometimes complete chaos.
By day I lead marketing and digital strategy. Outside of work I'm exploring the BC wilderness, camping, fishing, building companies, launching ideas, chasing side hustles, recording podcasts, helping businesses grow, and trying to become a better father than I was yesterday.
This isn't a polished personal brand website.
It's a snapshot of the things I'm building and the things that matter to me.
Current Projects
Dieno Educare Foundation
A registered Canadian charity creating meaningful experiences for children in care.
InvoicedByMe.com
A bookkeeping and invoicing solution for freelancers, side hustlers and more who don't need the added expense of an expensive accounting software, but still want a professional way to manage and track invoices.
Dieno Digital
Helping businesses grow through web, digital strategy, and marketing.
Tulameen Tea Company
Building a brand around tradition, nostalgia and great tea.
The Side Hustle Agency
Conversations about entrepreneurship, freelancing and building things.
The Dev Connection
Connecting people with trusted developers and builders.
HireStack
A Canadian career repo for marketing, comms and technical people in Canada.
Northern Proof Mag
A printed magazine launched in 2026 for Canadian Hip Hop culture.
I'll Never Leave
A children's story and activity book for single fathers. With emphasis on love, compassion and understanding, aiming to help single fathers articulate that even if they aren't there every day, they are always thinking about their children. Published in 2016.
The Drop
Sometime I randomly create merchandise, either as gifts for clients, friends, family, or just because I think it's cool! Find those here.
New drops land here first. The full collection lives in the shop.
./visit-the-shopWhat I Actually Spend My Time Doing
A Few Things I've Learned
"Vulnerability is not winning or losing; it's having the courage to show up and be seen when we have no control over the outcome."
Daring Greatly by Brené Brown
"Your true worth is determined by how much more you give in value than you take in payment."
The Go-Giver by Bob Burg
"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you."
How to Win Friends and Influence People by Dale Carnegie
"A man is literally what he thinks, his character being the complete sum of all his thoughts."
As a Man Thinketh by James Allen
Want to build something together?
If you're working on something interesting, need help growing an idea, or just want to connect, reach out.