01[charity]
Dieno Educare Foundation
A registered Canadian charity creating meaningful experiences for children in care.
→ open project_
~/lelanddieno.comuptime: 20+ yrsstatus: buildingconnected
> whoami_
Father.Builder.Marketer.Side Hustler.
Marketing leader. Entrepreneur. Father. Builder.
I've spent more than two decades building things — websites, businesses, marketing teams, side projects, campaigns, communities, ideas, and sometimes complete chaos.
By day I lead marketing and digital strategy. Outside of work I'm exploring the BC wilderness, camping, fishing, building companies, launching ideas, chasing side hustles, recording podcasts, helping businesses grow, and trying to become a better father than I was yesterday.
This isn't a polished personal brand website.
It's a snapshot of the things I'm building and the things that matter to me.
// 02
Current Projects
02[agency]
Dieno Digital
Helping businesses grow through web, digital strategy, and marketing.
→ open project_
03[brand]
Tulameen Tea Company
Building a brand around tradition, nostalgia and great tea.
→ open project_
04[podcast]
The Side Hustle Agency
Conversations about entrepreneurship, freelancing and building things.
→ open project_
05[network]
The Dev Connection
Connecting people with trusted developers and builders.
→ open project_
06[career]
HireStack
A Canadian career repo for marketing, comms and technical people in Canada.
→ open project_
// 03
What I Actually Spend My Time Doing
Leading marketing teams
Building websites
Side hustling
Podcasting
Fatherhood
Digital strategy
Drones
Hip-hop
Drinking tea
Late-night ideas
Helping people build things
Reading
Watching and listening to True Crime
Consuming terrible reality tv
Technology
// 04
A Few Things I've Learned
#1
"Vulnerability is not winning or losing; it's having the courage to show up and be seen when we have no control over the outcome."
— Daring Greatly by Brené Brown
#2
"Your true worth is determined by how much more you give in value than you take in payment."
— The Go-Giver by Bob Burg
#3
"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you."
— How to Win Friends and Influence People by Dale Carnegie
#4
"A man is literally what he thinks, his character being the complete sum of all his thoughts."
— As a Man Thinketh by James Allen
// 05
Want to build something together?
If you're working on something interesting, need help growing an idea, or just want to connect, reach out.